Japan’s 100 yen shops, or “hyakkin” (百均), are a must-visit for anyone looking for high-quality, affordable products. These stores offer a wide variety of goods, all typically priced at 100 yen (approximately $0.70 USD, excluding tax). In recent years, some stores have also introduced products priced at 300 yen, 500 yen, and even 1,000 yen.
Best 100 Yen Shops in Japan (2025): Which One Should You Visit?
Several major brands dominate the 100 yen shop market in Japan. Here’s a closer look at the four most well-known companies:
1. Daiso
- Headquarters: Hiroshima, Japan
- Overview: Daiso is the largest and most well-known 100 yen shop chain in Japan. It offers an extensive range of products, including household goods, stationery, beauty items, and even food.
- Pros: Best variety and quality, with thousands of stores across Japan and even overseas.
- Cons: Smaller stores inside other retailers may have limited selection.
- Best For: Anyone looking for a one-stop shop with a massive selection of affordable items.
2. Seria
- Overview: Seria is known for its minimalist, natural, and stylish product designs. Many of its items appeal to women due to their aesthetically pleasing and trendy appearance.
- Pros: Great for home décor and stylish items.
- Cons: Slightly less variety compared to Daiso.
- Best For: Those looking for elegant, stylish, and well-designed products.
3. Can★Do
- Overview: Originally from Tokyo, Can★Do offers a mix of everyday essentials and unique, quirky items.
- Pros: Features a variety of character-themed and collaboration products.
- Cons: Some locations have smaller selections.
- Best For: Fans of character merchandise and fun, unique finds.
4. Watts
- Overview: Watts focuses on practicality and functionality over aesthetics.
- Pros: Reliable, practical items that prioritize usability.
- Cons: Fewer decorative or trendy options.
- Best For: Those looking for useful, everyday household goods.
Fake 100 Yen Shops: Brands to Watch Out for in 2025!
As Japan’s 100 yen shops have grown in popularity, international brands have attempted to replicate their success. Some of the most well-known foreign brands that are often mistaken for Japanese companies include:
- Miniso (China) – A Chinese company that mimics Japanese-style branding and even uses hiragana in its logo. In 2023, Miniso officially stated that it is not a Japanese company.
- MUMUSO (South Korea) – Another brand with a Japanese aesthetic, despite being Korean-owned.
- YOYOSO (China) – Heavily inspired by Japanese design concepts.
- YUBISO (Malaysia) – Uses Japanese-style branding but is based in Malaysia.
Many international shoppers mistakenly believe these brands are Japanese due to their clever marketing tactics. Notably, Miniso’s logo closely resembles that of Uniqlo, making it easy to assume it is a Japanese brand.
Beyond 100 Yen: The 300 Yen Shop Trend
In addition to 100 yen shops, Japan has a growing number of 300 yen shops that offer slightly higher-quality products at an affordable price point. Popular 300 yen store brands include:
- 3COINS – One of the most well-known 300 yen shop brands, offering fashion accessories, home goods, and kitchenware.
- Standard Products (by Daiso) – Launched in March 2021, this brand offers minimalist, high-quality everyday items and continues to expand.
- illusie300 – Known for its stylish yet affordable home décor items.
- Coucou – Features cute and colorful products that appeal to young women.
- Threeppy – A Daiso-affiliated brand that focuses on fashionable and high-quality products.
The Expansion of 3COINS Men
While most 300 yen shops cater to women, 3COINS recently launched a new concept called 3COINS Men in September 2024. This expansion introduces men’s accessories, tech gadgets, and lifestyle products, making it more appealing to male customers.
Standard Products: A Rising Star
Since its launch, Standard Products has received praise for its sleek, modern designs that cater to both men and women. Although not as widely available as Daiso, it is quickly gaining popularity and expanding to more locations.
Final Thoughts
Japan’s 100 yen and 300 yen shops are a paradise for bargain hunters and quality-conscious shoppers alike. Whether you’re looking for everyday essentials, stylish home décor, or quirky character goods, there’s a store that fits your needs. If you ever visit Japan, make sure to check out these amazing 100 yen shops! Which one is your favorite? Let us know in the comments! 🛍️✨
Have you visited a 100 yen shop in Japan? Share your favorite finds in the comments!